Life in the Dark is a publication dedicated to the world of film, and those who work to craft those beautiful dream worlds we call movies. Contained within the 4 walls of this blog, readers will find posts ranging from
…and more. Count on this blog to be mostly about classic films, but don’t count out potential posts about my feelings on Star Wars, Christopher Nolan, or whatever blockbuster film catches my eye. …
This year has certainly been a wild one so far, and we’re not even halfway through it!
The coronavirus pandemic and its resulting economic and entrepreneurial stress has got a lot of people wondering if social media marketing is still worth it and I’m here to say… absolutely yes. Businesses still need to operate and make money, and they need a committed customer base to do that. …
There was an impostor in my mirror.
For almost a year I had been on a total whirlwind; going from practically broke and working 10 years in retail to traveling the world working for an awesome remote company and encountering equally awesome people. Earning more, doing more, and experiencing things I had only previously dreamed of.
And all I could think of was how it was all going to come crashing down around me.
Within that year, I had serious anxiety, an occasional panic attack, and severe burnout from overwork. I constantly feared that I would be fired, to the point where I was secretly looking at local job availability in the town I was living in. Constantly fretting about metrics and wondering if the numbers I was posting were good enough to keep me employed another month. Burnout from overworking; trying to “prove” my worth to the company, I constantly was checking in on work channels and doing some work throughout the day, evenings and weekends. Anxiety and burnout also triggered stress eating (a personal standby/bad habit in how I routinely deal with stress and anxiety) and depression. How did this dream job turn into such an anxious experience? …
Americans can have a rather dated view when it comes to Eastern European countries.
Maybe its because we’re influenced by TV shows and movies (honestly, Jack Ryan kicking Communist Russian ass was rather ego-soothing back in the day), or maybe its the lingering tinge of fear and mistrust the Cold War brought with it. But, nonetheless, a stereotype remains: Eastern Europe isn’t that pretty.
If you’re thinking that right now, let me dispel your thoughts by introducing you to Opatija, a small city on the Adriatic coast of Croatia.
Opatija (pronounced O-pot-ee-ah)is a beautiful seaside town that allures and attracts people from around Europe; walking down the street and hearing Dutch, German, French and other languages spoken isn’t uncommon, and the entire area has a very wide European flair. But what I think matters the most about this charming town is its absolute lack of any Eastern European stereotypes or tropes. No imposing concrete structures, hard-nosed locals with hearts of stone, and broken-down transports (besides that one mad ride I had in a Skoda; perhaps a story for another time). Which is what a lot of my American friends were shocked by when I showed them pictures of the city and its people. …
I’ve had the good fortune to have been quoted in a great article about virtual communities and content creation from the folks at G2; you can check it out here:
I couldn’t believe what I was reading the first time I got it.
Two years and heaven-only-knows how many emails later, it’s almost commonplace to get a question like this to come across my support job desk:
“You have a time tracker program; that’s cool. Does your program also take screenshots of team members’ screens?”
After dropping the bad news on them that we don’t, the inevitable happens:
“Well, how am I supposed to tell what my team members are doing then???”
As the remote work revolution takes over more and more work places every day, the question that most interested parties and skeptics have concerns exactly what those customers ask me about: what level of trust can I as a business owner bestow on my employees? It’s bad enough that I can’t physically look over their shoulders all day; now you’re saying that I should let them all work from their living room couches in pajamas? (I write this fully aware that I’m on my living room couch in my pajamas) How can a business owner trust their employees to actually do the work they’re supposed to do, when they’re all at coffeeshops or at their home offices? …
In 2018, Mark Zuckerberg ruined Facebook for social media marketers. We should have seen it coming some years ago, but we didn’t, and are now paying for it.
A bit harsh for a lead-in, but bear with me.
In an intensive and information-filled keynote session, Michael A. Stelzner detailed the long and rather painful history of Facebook’s relationship with content and how it is displayed to its users. In 2014–5, Facebook introduced it’s Trending area, as well as native video and FB Instant Articles. …
Today’s schedule of sessions at Social Media Marketing World 2019 included how to expand on the brand of you, followed by an intensive session on how to bet position your content strategies for success.
The first session was by the OG Youpreneur himself, Chris Ducker. Chris’s session was on how to best create, propagate, and monetize on the brand that is you. The main idea behind the “Youpreneur” is that everyone has a strength; knowledge and experiences that others would like to obtain. In order to make this brand a reality, however, one must begin with the classic phrase “know thyself”; this can be done by first defining who you are, and becoming more self-aware of your strengths and weaknesses. …
Telling a story is more than just hitting “publish” on a blog post.
…and yes, I am totally self-aware that I’m doing just that right now.
It takes a plan, some creativity, the means to publish it, and the strength to actually press the “publish” button. But what happens after that? How can you take your story from published, to read, viral, and beyond?
That’s what the Social Media Marketing World conference is all about: held every year in San Diego, the folks from Social Media Examiner gather the best and the brightest to talk about several different elements of marketing from a social media standpoint. …